Social Media Management, Built for Small Business

Propel Social Media Management

Propel Social Media Management

You didn't start a business to become a content creator. We handle everything, so you don't have to.

Stop chasing clients. Stop winging social media.
We provide the social media management that brings your ideal clients to you—without paid ads.

You have folders full of photos and videos, but no time to turn them into a consistent strategy or posts that actually work for your business. That's exactly what we do.

The issue isn't that you need more content—it's that you need consistent social media management that attracts the right clients without relying on you to keep it going.

And unlike most agencies, we don't rely on paid ads to get you there. We build an organic presence so strong that by the time someone finds you, they already trust you—before a single conversation happens.

Because today, no one just finds you and books. They validate you. They check your content, your brand, your online presence—and if what they find doesn't match the premium experience you deliver, you lose the sale before the conversation even starts.

That's exactly what we fix.

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Brands we've propelled:

Our Social Media Management Package

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One package. One system. Built entirely for you.

The Propel Premium Client Magnet

A 90-day done-for-you framework that attracts your ideal clients, builds trust before they ever reach out, and turns your social media into a consistent driver of business growth.

✓ Phase 1 — Ignite
We identify exactly what's holding your growth back. Your positioning, messaging, and content strategy are built from the ground up so you're attracting the right people from day one—not just more people.

✓ Phase 2 — Propel
Your social media management launches with 12 strategic posts per month—each one designed to position you as the obvious choice in your market and build trust at scale, so prospects feel like they already know you before they ever reach out.

✓ Phase 3 — Autopilot
Automated systems are built to instantly follow up, qualify, and guide leads toward booking. No missed messages. No cold leads. No manual follow-up.

When all three work together, you stop chasing leads and start attracting clients who already trust you, stay longer, and refer others.

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  • — Ary Batista, TekSavvy

    “Working as an executive for a telecom company, with a national presence, I have hired Propel Marketing for our social media content creation and strategy! The team did a fantastic job from strategy to execution! They are young and talented, with strong knowledge in what they do! They were very professional, with a personalized and collaborative approach that allowed us to actively engage and review all the content and materials and ensure alignment across our teams as we rolled out our strategy. I strongly recommend the Propel Marketing team.”

  • — Omar, Macro Foods

    “I cannot express how amazing it has been to work with the Propel team. We have multiple locations, one of them being in Chatham and they have done a fantastic job helping us and taking so much weight off of our shoulders. I highly recommend them as a marketing agency if you are looking for one. I want to thank Madie, Shayna and the propel team for being such outstanding people to work with!”

  • — Stephanie Simmons, Sugar That

    To the Propel Team, specifically Madison, Shayna and Larissa: thank you so much for your vision, execution and creativity with our social media marketing. As an Entrepreneur I know that "Collaboration allows you to focus on what you want to focus on and not feel guilty about getting help", as said by Dan Sullivan. I think that it is important to not be isolated in our goals and to seek professionals that already have the answers we need. Propel's experience and ability to listen to my Business goals and expand on them is remarkable. They are clever, kind and their communication is on point. Dan also said, "It takes vulnerability and trust to expand your efforts and build a winning team". Madison certainly has built just that and I am grateful for their service to my Business and our community.

  • — Amber Pinsonneault, Royal LePage Peifer Realty

    Working with Propel has taken the stress out of marketing! The Propel Team is organized, ahead of schedule and always thinking outside the box. Highly recommend.

  • — Justin Gingerich, The Mill Co

    I used propels services for a year and I was very happy with how it turned out! We had lots of engagement on social media and gained many new followers over that time. They were so easy to work with and over the year we developed new and more effective ways to advertise and continue to grow our following.

    I would highly recommend Propel to anyone looking to outsource their social media marketing and are looking for a trustworthy and awesome company!

  • — Ben Bates, Advanced Basement Systems

    Having Madison join our team has been one of the best decisions we’ve made in recent years, she is wonderful to work with. It can be hard to let go of the creative angle your company takes with it’s marketing when you bring on someone new. Madison has always been open to my feedback, yet remains confident in the direction she feels most effective. I can’t say enough for what Madison has done for our marketing and overall company culture. She’s a pro and I know Advanced Basement Systems will benefit for years to come due to her efforts.

  • — Kelly Hetherington, Success and Mindset Coach

    I highly recommend Propel as a social media manager. Their expertise and dedication are truly unmatched. They are an incredible asset to my business and its growth. Beyond her technical skills, Erin is such a pleasure to work with. She is always professional, collaborative and open to any changes or requests I have. Hiring Propel is one of the best investments I have made in my business.

  • — Audrey-Ann van der Zon, Great Lakes Gymnastics Club

    What an amazing team! We have worked with this team for a year and they deliver on all aspects! They are professional, friendly and easy-going. They continually listen to our needs and adapt quickly to new challenges. 10/10 would recommend!

Hi, I’m Madison Hetherington, the Founder of Propel Marketing!

I built a waitlist and a seven-figure business—with organic social media at the centre of everything. No massive ad budget. No viral moment. Just a consistent strategy that built trust and attracted the right clients before they ever reached out.

Then I spent the last 4.5 years packaging that exact approach—and now we build it for our clients.

At Propel, we work selectively with business owners who are ready to stop winging their marketing and start building something predictable—without carrying the weight of it themselves.

We don't just create content. We provide strategic social media management that attracts the right clients and takes the entire process off your plate.

Who We Partner With

We work with businesses that are done winging their marketing and ready for social media that consistently attracts the right clients—without relying on them to make it happen.

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From marketing, branding, and business tips, to the behind the scenes of a marketing agency.