Do Aesthetic Posts Really Matter? Settling the Debate.

For years, the debate has raged—do aesthetic posts actually matter when it comes to social media success? Here’s our take: while communicating your ideal brand perception is important, the only thing that truly matters is whether a post is contributing to converting a follower into a lead and ultimately a customer.

This is a big shift we’re making right now at Propel Marketing. We’re auditing everything to make sure we’re leading with results-driven social media posts, always keeping ROI for our clients at the top of mind.

🔄 Shifting the Definition of Valuable Content

We used to define valuable content as something that educates, inspires, or entertains—and while we still believe this, we’ve refined our approach.

Now, content must do those things while also connecting the consumer with the client. If a post is valuable but doesn’t build a relationship between the business and its audience, it’s not truly working.

🎯 Our Focus

We’re committed to making every piece of content not just visually appealing but strategically built to drive real, measurable results. Whether through storytelling, call-to-actions, or community-driven engagement, every post must serve a purpose beyond aesthetics.

📢 3 Reasons You Need a Results-Driven Social Media Strategy

1️⃣ It ensures your content isn’t just seen—but actually converts followers into leads and customers.
2️⃣ It builds long-term brand trust by making your content more than just visually appealing—it’s valuable and action-driven.
3️⃣ It shifts social media from a time-consuming task to a business growth tool that works for you.

We’ve helped countless businesses make the leap. Start with a free call to discover how.
👉🏼 Book a Free Consultation

We’re excited about this new era at Propel and can’t wait to see what we’ll achieve together!

With gratitude,
Madie & The Propel Marketing Team