The Analytics That Actually Matter
🚀 Are You Tracking the Right Social Media Metrics?
When it comes to social media marketing, analytics are everything. If your content isn’t driving results, there’s no point in posting. But which numbers should you actually be paying attention to?
At Propel Marketing, we focus on the metrics that tell us if content is truly working—because visibility alone isn’t enough. Here are the key analytics that matter:
📊 Views & Impressions – This tells us how large of an audience your brand is being exposed to. Think of it like a billboard: the more people who see it, the more brand awareness you build.
🎯 Reach – This measures how many unique users have seen your content. It’s a crucial indicator of how far your brand is actually spreading.
👀 Profile Visits – If users are clicking onto your profile, it means your content is compelling enough to make them want to learn more. This is where the sales funnel begins.
🔗 Website Clicks – This is the ultimate goal—turning social media engagement into real action. When users move from your profile to your website, they’re one step closer to becoming a customer.
📌 Why This Matters Social media should be more than just looking good—it needs to drive results. If your content isn’t increasing profile visits, generating website clicks, or leading to conversions, then it’s time to rethink your strategy.
📅 Book a Free Consultation! Want to make sure your social media is working for your business? Let’s chat about your goals and how we can drive real results.
📲 Stay Connected! Follow us for insights, updates, and a behind-the-scenes look at our strategies:
📸 Instagram | 💼 LinkedIn | 👍 Facebook
With gratitude,
Madie & The Propel Marketing Team
