Forget Going Viral—Here’s What Actually Grows Your Business

In the age of social media, it’s easy to get caught up in the idea of going viral. The thought of millions of views and shares can be incredibly tempting. But here’s the truth: while viral moments may seem like the holy grail of social media, they don’t always help your business grow. So, what really matters when it comes to social media marketing?

Why Viral Doesn’t Always Equal Business Growth

We see it all the time: businesses focusing on creating content that will go viral, hoping for that huge spike in views and engagement. But what’s the point of a viral post if it doesn’t contribute to your business goals? More often than not, a viral video can keep people on the platform longer, but that doesn’t mean those views are translating into customers or leads for your business.

At the end of the day, what matters most is whether your content is helping you reach your business goals. Is the content you’re posting getting you closer to those goals, or is it just adding to the noise?

Valuable Content Serves Your Community

Instead of chasing viral moments, focus on posting genuinely valuable content. What does that look like? Content that educates, entertains, or inspires your audience. It’s content that resonates with your target market and provides them with the value they’re looking for.

For businesses with smaller target markets, it’s even more important to focus on reaching the right audience. After all, what does it matter if you go viral if the majority of those views come from people who aren't even in your region or aren’t interested in your product or service?

The most successful content I’ve seen for our clients isn’t about hitting millions of views. It’s about creating content that reaches the clients who are genuinely looking for their product or service and provides them with real value.

The Pressure to Go Viral

Let me relieve you from the pressure of thinking you need to go viral to have a successful business. Too often, businesses get caught up in the idea that viral content equals success on social media, but that’s just not the case. The content that works best is the one that builds relationships with your audience, speaks directly to their needs, and nurtures them down the sales funnel.

What Does Valuable Content Look Like?

The content that drives the most success for our clients isn’t the flash-in-the-pan viral post. It’s the content that connects with the audience, educates them, entertains them, and inspires them. When you focus on providing that kind of value, your business will naturally grow.

Focus on Your Business Goals

At the end of the day, your business goals should be the driving force behind your content strategy. Ask yourself: Is this content helping you move closer to your goals? If not, it’s time to reevaluate.

A viral moment might give you a temporary boost, but the content that truly matters is the one that converts your audience into leads and customers. So, let go of the viral obsession, focus on serving your target market, and start creating content that truly brings value to your community.

Stop Chasing Virality—Start Chasing Real Results

Social media marketing is about much more than viral moments. It’s about creating content that aligns with your business goals, serves your community, and ultimately converts your followers into loyal customers. Forget going viral—focus on providing valuable content to your target market, and that’s how you’ll convert social media engagement into business growth.